Circuiti: When Artificial Intelligence Draws, but the Idea Remains Human
Only 15 days remain before the launch of Circuiti Sportswear on Indiegogo, a project created by Gianfranco Quartaroli that aims to transform motorsport culture into a collection of T-shirts featuring original, minimalist designs deeply connected to the identity of true racing enthusiasts. The project is built on a simple belief: motorsport is not just competition. It is language, memory, and emotion. The most iconic corners in the world’s racing circuits are not merely sections of asphalt; they are symbols that tell stories of victory, mistakes, courage, and glory. AI and Creativity: Who Came Up with the Idea? One of the most interesting aspects of the project is the use of artificial intelligence in the creation of the artwork. As Gianfranco Quartaroli explains, AI was used solely as a technical tool to help develop and refine the graphics. The ideas, concepts, and creative direction behind them are entirely human. And looking at the collection, that becomes immediately clear. ...
