Circuiti Gioielli and Women’s Sport: Gianfranco Quartaroli’s Vision Supporting Female Athletes

From the very beginning of his entrepreneurial journey, Gianfranco Quartaroli, founder of Circuiti Gioielli, believed in a visionary idea: connecting the world of luxury jewelry with women’s sport.

At a time when female athletes had limited visibility, Quartaroli chose to support women who compete, train and push their limits every day. This pioneering approach has become one of the defining values of Circuiti Gioielli, a brand that celebrates elegance, strength and determination.

Gianfranco Quartaroli Marianne Vos

Today, Circuiti Gioielli continues to promote women’s sports sponsorship and female empowerment, supporting athletes and contributing to the growth of women’s sport both in Italy and internationally.

Jewelry and Women’s Sport: Shared Values of Strength and Elegance

For Circuiti Gioielli, a piece of jewelry is more than an accessory. It represents identity, resilience and personal achievement.

Gianfranco Quartaroli Livia Lancelot

These same values define the world of women’s sport, where female athletes demonstrate discipline, courage and perseverance in their pursuit of excellence.

By supporting women in sport, Circuiti Gioielli promotes a vision of modern femininity that combines elegance, determination and authenticity.

This connection between jewelry and athletic performance reflects the brand’s commitment to celebrating women who inspire others through talent and dedication.

Circuiti Gioielli Sponsorship in Women’s Motorsport

One of the earliest initiatives supporting women’s sport was the sponsorship of the Women’s Motorcycle Speed Championship, a highly competitive motorsport category that requires exceptional skill and determination.

Building on this experience, Circuiti Gioielli expanded its involvement by becoming a sponsor of the Women’s Motocross World Championship, further strengthening its presence in women’s motorsport.

During this period, the brand collaborated with Livia Lancelot, one of the most influential athletes in international women’s motocross.

Her career perfectly represents the values that Circuiti Gioielli promotes: passion, talent, courage and determination in a sport traditionally dominated by men.

Stefy Bau' Larissa Papenmeier

Supporting Women’s Professional Cycling

Circuiti Gioielli has also supported women’s professional cycling, one of the most demanding and respected disciplines in international sport.

The brand collaborated with two legendary cyclists:

• Edita Pučinskaitė, former world champion and one of the most successful riders in women’s cycling history
• Marianne Vos, widely considered one of the greatest female cyclists of all time

Through these collaborations, Circuiti Gioielli celebrated athletes who embody endurance, excellence and competitive spirit, reinforcing the brand’s connection with high-level sport.

Gianfranco Quartaroli Edita Pucinskaite

Commitment to Women’s Football and Female Empowerment

The company’s support for women’s sport also includes women’s football, one of the fastest-growing sports worldwide.

Circuiti Gioielli collaborated with Simona Sodini, a key figure in the development and promotion of women’s football in Italy. This partnership contributed to raising awareness and visibility for female players and the entire movement.

Supporting women’s football reflects the brand’s broader commitment to gender equality in sport and female empowerment through athletic achievement.

Giorgia Blasigh

Promoting an Active Lifestyle: Collaboration with Runner Lisa Migliorini

In addition to professional athletes, Circuiti Gioielli supports women who promote fitness, wellness and a healthy lifestyle.

Among them is Lisa Migliorini, a well-known runner and fitness advocate who inspires thousands of people through social media with her positive energy and dedication to sport.

Her message of motivation and wellbeing aligns perfectly with the values of Circuiti Gioielli, reinforcing the brand’s commitment to active living and personal growth.

Lynn Walk

The Values That Connect Jewelry and Female Athletes

The relationship between luxury jewelry and women’s sport is built on shared values:

• Elegance
• Determination
• Resilience
• Authenticity
• Passion for excellence

Circuiti Gioielli believes that every athlete represents a story of strength, perseverance and beauty, qualities that resonate deeply with the philosophy of the brand.

Circuiti Gioielli: Supporting Women in Sport Today and in the Future

Today, Circuiti Gioielli continues to support female athletes, women’s sports initiatives and inspiring stories from the world of sport.

The vision of Gianfranco Quartaroli remains the same: celebrating women who pursue their dreams with courage and determination.

By promoting the visibility of women in sport, Circuiti Gioielli contributes to building a culture that values talent, passion and empowerment, both on and off the field.