The history of the Circuiti Jewels brand: e-commerce since 2004

The history of the CIRCUITI collection finds its beginning in the summer of 2002, thanks to the italian goldsmith artisan Gianfranco Quartaroli, who creates a charming fusion between sport,motorsport and jewellery. 

In 2004, the goldsmith and visionary artist Gianfranco Quartaroli inaugurated the first and only e-commerce of jewellery in Italy: www.circuitigioielli.com

Gianfranco Quartaroli: the contemporary and alternative goldsmith who turned racing circuits into jewelry

When it comes to contemporary jewelry, innovation and creative boldness, the name Gianfranco Quartaroli stands out as one of the most renowned and fascinating on the international scene. Goldsmith, artist and visionary, Quartaroli is considered one of the most alternative figures of modern jewelry, capable of blending art, sport and pop culture into unprecedented collections.

His most famous invention is the creation of jewelry inspired by the shapes of Formula 1 and MotoGP circuits: rings, bracelets, pendants and accessories that replicate legendary tracks such as Monza, Imola, Spa-Francorchamps, Misano and many more. A pioneering idea that made Quartaroli the inventor of a new genre: motorsport-inspired jewelry art.

But his research goes far beyond that. From his passion for sports, Quartaroli has designed jewelry dedicated to football, cycling, motocross, as well as collections inspired by the mountains, artificial intelligence and the world of music. Each piece becomes a symbolic narrative, capable of capturing emotions, values and memories in precious wearable forms.

Quartaroli is also a pioneer of e-commerce in Italy: as early as 2004, when very few imagined selling jewelry online, he launched his first digital store — a vision that today proves even more relevant.

Defined by many as a “conceptual goldsmith,” Gianfranco Quartaroli has created a unique language in which gold, silver and precious stones converse with speed, passion and innovation. His jewels are not simple accessories: they are cultural icons, works of art that tell stories and identities.

In a world where jewelry often limits itself to reinterpreting the past, Quartaroli is a voice outside the chorus: a contemporary and alternative artist, able to look forward and transform into creative luxury the passions and dreams of millions of enthusiasts.

This is the original idea: to create pendants,keyring,moneyclips,earrings,bracelets in gold 18kt, platinum and silver, stainless steel with precious stones that can faithfully reproduce the race tracks of the Formula 1,MotoGP and SBK.

Conscious of the importance of years of the history of motoring and motorcycling, we believe it's right to assign an important value to something that for many people is only a circuit.

The racing tracks, stages of pure emotions, become real jewels, because passion for speed and the myth and the taste of challenge to be represented by an object of value want to be worn.

CIRCUITI JEWELS was born as a reference brand for all sports fans and enthusiasts at 360°. From the sporting and creative spirit of the goldsmith artist and former soccer player Gianfranco Quartaroli come jewelry collections dedicated to the world's most popular sports: AUTOMOBILISM, MOTORCYCLE, FOOTBALL, CYCLING, MOTORSPORT, RUGBY,TENNIS,SWIMMING,DANCING,SKATING,SKIING,RUNNER,BOXE,KICKBOXING,

VOLLEYBALL,BASKETBALL.

Our goal is to propose new forms and new meanings to the jewelry market, because we believe it is right to assign an important value to sports and especially because we are convinced that the myth and flavor of challenge should be identified by a precious object and demand to be worn.In addition to the jewelry dedicated to sports and motorsport on our e-commerce you can find the latest proposals dedicated to rock music,jazz,classical,alpine,doctors, to vintage jewels and watches, to crystal therapy and the brand new collection "Nodes of Pain".

Conveying emotion, evoking unique and unrepeatable moments, CIRCUITI jewelry aims to externalize intangible feelings and values, to make everyone the protagonist of their passions and be able to wear them.

Our intent is to catch and embellish the fashion-side of that passion that holds millions of people to television and that drive them till the borders of a circuit.